What is the Zero Moment of Truth.
- A busy mom in a minivan, looking up decongestants on her mobile phone as she waits to pick up her son at school.
- A Student in a cafe, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.
- A winter sports fan in a ski store, pullingout a mobile phone to look at video reviews of the latest snowboards.
- A young woman in her condo, searching the web for juicy details about a new guy before a blind date.
What does the ZMOT mean for merchants?
- You only get one chance to make a great first impression
- You have to be ready for when consumers come looking for you on whatever device they are using.
- You have to be aware and respond and learn from what consumers are saying about your business online.
- With Mobile…the MOTS – Moments of Truths- are merging…when consumers can search, decide, buy, and share all at once.
When the show starts?
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The Process
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