Why Search Retargeting?

Search re-targeting brings the power and relevancy of search to a display campaign. It acquires a relevant audience based off past search history and user intent on search engines. Similar to paid search, advertisers are able to reach the desired audience on a

 keyword basis through a real-time bidding platform. Our technology then serves a display ad to users who have searched relevant keywords within the last 30 days. Advertisers can essentially reach pre-qualified inventory beyond traditional engines more often, more effectively.

98% of visitors leave your webpage or a search without converting. We can tap into that database.

  • Ads targeted to consumers who have been actively searching fro products and services, improving efficiency of targeting
  • Consumers typically are farther along in the purchase process when exposed to retargeting ads
  • Graphic display ads are delivered in less competitive ad environment than SERP
  • Site retargeting allows you to invite visitors back to your site who may have left without acting
  • Ads appear on popular, premium sites along big brands, elevating your profile
  • Increases “frequency” of your exposure to potential client increasing likelihood they will act

Product Features and Key Metrics

  • Choose between category keyword lists or custom keywords based off products/services and goals
  • Run across an extensive network of premium publisher sites
  • Ads run on a CPM basis
  • Geo-targeting available to the metro level (based on city)
  • CTRs similar to display (potential to be slightly higher due to relevancy of audience)

Does Search Retargeting fit my business?

  • Search retargeting is an advanced version to offer those who traditionally like retargeting or behavioral targeting.
  • If you have seen success with paid search, you may also like search retargeting  due to the ability to cookie the missed audience and retarget beyond traditional  search engines.
  • Estimates for category impressions available will be provided within 24 hours.
  • Submit approved creative assets(728×90, 300×250 and 160×600)
  • Plan will be live within 24 hours of receiving your final approval.
search retargeting

85% of internet traffic starts with a search, yet only an average 28% of these users look at paid text ads on Google (eMarketer 03-11). Advertisers now have an opportunity to win market share for those who have left engines such as Google, Yahoo, or Bing, allowing for an effective window to target the inventory paid placements may not have captured.

  • Ads targeted to consumers who have been actively searching for products and services, improving efficiency of targeting

 

  • Consumers typically are farther along in the Purchase Process when exposed to retargeting ads.

 

  • Graphic display ads are delivered in less competitive ad environment than SERP
  • Site retargeting allows you invite visitors back to your site who may have left without acting

 

  • Ads appear on popular, premium sites along Big Brands, elevating your profile

 

  • Increases “frequency” of your exposure to potential client increasing likelyhood they will

Best Categories for Search Retargeting

1. Business
2. Health and Fitness
3. Automotive
4. Home and Garden
5. Education
6. Real Estate
7. Shopping
8. Technology
9. Personal Finance
10. Travel